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it can take 2,700 litres of water to produce a single conventional t-shirt
estimates vary based on where the cotton is grown and how it's produced, but the widely accepted global average is that it takes about 2,700 litres of water to produce a conventional cotton t-shirt*. Growing cotton takes about 60% to 70% of the water used. Once harvested, the cotton must be bleached, spun and dyed - processes which are also incredibly water-intensive *World Resources Institute https://www.wri.org/insights/apparel-industrys-environmental-impact-6-graphics...

Simon Pemberton
Jan 251 min read


how colorifix is creating natural colours for clothes
at the heart of the fashion and textiles industry lies an uncomfortable problem - colour. Dyeing clothes requires the use of environmentally harmful chemicals and is a wasteful process. Colorifix is on a mission to change industrial dyeing into an environmentally friendly, socially responsible and economically viable process. https://www.colorifix.com

Simon Pemberton
Jan 251 min read


future fabrics expo 2026
future fabrics expo 2026 will take place on 24-25th June at the brussels expo venue in belgium. It will run alongside the textiles recycling expo, europe’s dedicated exhibition and conference focused entirely on textile recycling. Future fabrics expo is the largest showcase dedicated exclusively to sourcing sustainably and responsibly-produced, best-practice and certified materials for the fashion, footwear, home, interiors and lifestyle industries. https://thesustainableangl

Simon Pemberton
Jan 251 min read


sheep inc launches merino wool swimwear
Clothing brand sheep inc has launched a pair of swimming shorts made from merino wool and lined with a biodegradable mesh. Described as the "world's first swim shorts made entirely from natural materials", the swim shorts contain no plastic, while the lining is made from a biodegradable polymer. https://sheepinc.com/collections/mens-trousers-shorts

Simon Pemberton
Jan 251 min read


welcome to made for mankind - a curated collection of environmentally kind and ethically made clothing and accessories made for males of all ages designed to help manage our impact on the planet
we’re building this collection because what our clothes and accessories are made of, and how they’re made, matters – for the planet, for their quality and feel, and for the people who make them. We believe supporting these values is more essential than ever. This is because the fashion industry is currently one of the world's largest contributors to environmental degradation and climate change, largely due to its long, complex supply chains and the rapid, disposable nature of

Simon Pemberton
Jan 251 min read
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