about us
we’re building this collection because the materials our clothes and accessories are made of, and how they're made, matters – for the planet, for their quality and feel and for the people who make them
we believe supporting these values is more essential than ever. This is because the fashion industry is currently one of the world's largest contributors to environmental degradation and climate change, largely due to its long, complex supply chains and the rapid, disposable nature of (ultra) fast fashion
our focus is on quality, not quantity and a key part of our selection process includes the world class 'good on you' rating system which you'll find in our 'sustainability guide'
thank you for being a part of this journey and making sustainable and ethical style a new standard
we support the United Nations 17 sustainable goals with a particular focus on sustainability and the environment. The sustainable development goals are a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet. They recognise that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection and job opportunities, while tackling climate change and environmental protection
POST SCRIPT
if you know any designers or manufacturers you think should be included in this collection, please let us know
FOR THE PLANET
we only support brands that prioritise materials like natural fibres, recycled product, plant-based alternatives and responsibly sourced natural resources
FOR LASTING QUALITY
we believe in kind and ethical practices because they usually go hand-in-hand with craftsmanship, durability and timelessness
FOR FAIR TREATMENT
we only support businesses committed to kind and ethical production, fair wages, safe working conditions and who respect the designers and makers who bring these products to life